Week 10

This week there was a lot of great information on optimizing my site.  It is so funny, sometimes there is so much information I wonder if I will ever keep it all straight and apply it to its greatest potential?  I know it is the same as with anything in life.  Practice and time will help me arrive at this point but sometimes I wish I was just there.  I have included more information below for future reference.


The Moz Blog

6 Suggestion for Landing Page Optimizations

1. Pre-populated-cursors what this does is when the cursor is in a field it creates a box above that tells the individual what to do in that field.
2. Eye Contact studies show that visitors to your site will look where you graphic is looking.  So have your graphics looking to your ad. (example baby looks to what is writing on the page not at the visitor)
3. Testimonials have customers sign your praise through their personal testimony of what they feel about your site or product.
4. Point of Action Assurances put important trust icons next to your call to action buttons.  People feel more at ease when they see these symbols which equates to more conversions.
5. Match Headline with Intent this means that what you had in the Headline of your ad should be on your handing page.
6. Drive a Single Call to Action less really is more.  Don't have people do several things in your call to action.  One single call to action is more likely to turn into a conversion than 20 items under a call to action.


Content experiments allow us to try different variations of our landing pages to determine which one creates the best conversion rate.  With this tool we can test up to 10 full versions of a single page

https://www.youtube.com/watch?v=TGrujIh2H0I This video teaches how to experiment with different ads and determine which one receives they most conversions.  This allows the develop of the site to use ad that sell the most products, have visits sign up for newsletters or whatever it is the site is trying to accomplish.


Steps for Starting an experiment of landing pages.

Sign in to Analytics and Open Content Experiments

Content Experiments is integrated into Analytics so you can run your experiments and examine a broad set of data in the same environment.

Once you've set up your Google Analytics account, you can access Experiments at any time:

1. Sign in to your Analytics account at http://www.google.com/analytics.
2. Open the relevant view.
3. Click the Reporting tab.
4. In the left menu, click Behavior, then click Experiments.
5. Click Create experiment.
   
   The wizard guides you through setting up your first experiment.To create an experiment from this page, click Create experiment.
   Whether you start from the overview page or from the experiment list, the setup-wizard opens so you can complete four steps:
   1. Choose the objective of your experiment
      
      Select the goal for which you want to improve conversions, or the metric for which you want to improve performance, and the percentage of traffic you want to include.
      
      
      
   2. Identify the original and variation pages
      
      Enter the URLs for your the original page you want to test and for up to 10 variations of that page.
      
      
      
   3. Add the experiment code to your original page
      
      While much of an experiment uses your Google Analytics tracking code, you need to add the experiment code to one page. If you’re not comfortable working with page code and you have someone who can help you, Content Experiments can send an email to request help from that person.
      
      
      
      
      
      When you click Next Step, Experiments checks to make sure your original and variation pages are working properly.
   4. Review and launch your experiment
      At this point, review your configuration, then start your experiment.
      
      
      
   Content Experiments automatically saves all the information you enter during setup so you can stop and resume at any point. To resume setting up an experiment, open the list and click the experiment name.