Week 11

This week we have continued working with our web business and have also read many interesting articles.  I have attached links to videos that I want for future reference.  Social media was nonexistent just a few years ago, when introduced it was a new fade, and yet it is now a daily part of so many peoples lives.  As I have gone through each of my business classes there is an underlining theme for me, life has defiantly changed.  20 years ago when I graduated from high school text books, notebooks and pencils were what we used.  Now cell phones, tablets, and social media are the tools of the day.  I know I am not that old yet there are times I think back to my first years at college when compared to today…its a whole different ball court.  I am grateful the Lord has provided the opportunity for me to finish my degree.  I served a mission, then married and started a family, while supporting my husband through his educational pursuit.  They Lord blessed us with the opportunity for me to stay home with our children as my husband worked and went to school and I would not trade that time for anything.  Now he is allowing me to go to school while our oldest is in her freshman year of high school.  Last night she, myself and my sixth grader where up until 11:30 finishing off assignments, because last night was Young Men/Young Women.  I guess what I am trying to say is now matter how the world changes the Lord will help us keep pace if we allow him to be our partner in this crazy roller coaster called life.  This class and all my class through BYUI have been a great blessing, not only to me but all whom I associate with.  So now I am learning about social media and although I have not signed up for a Facebook or Twitter account yet I know that as I utilize the tools that are available I will continue to learn, grow and be able to help others around me.


16 Rules for Social Media Optimization Revisited
http://www.toprankblog.com/2009/08/social-media-optimization-redux/
1. Increase Your Linkability
2. Make Tagging and Bookmarking Easy
3. Reward Inbound Links
4. Help Your Content Travel
5. Encourage the Mashup
6. Be a User Resource, Even if it Doesn't Help You
7. Reward Helpful and Valuable Users
8. Participate
9. Know How to Target Your Audience
10. Create Content
11. Be Real
12. Don't Forget Your Roots, Be Humble
13. Don't Be Afraid to Try New Things, Stay Fresh
14. Develop a SMO Strategy
15. Choose Your SMO Tactics Wisely
16. Make SMO part of your process and best Practices


Great video about how to see what traffic is coming to site via social media
https://www.youtube.com/watch?v=1oVqZvkGc6k&feature=youtu.be

https://www.youtube.com/watch?v=yZ2w4Nof0pk webcast about google analytics

Understanding Twitter
https://www.youtube.com/watch?v=jGbLWQYJ6iM#t=15
https://www.youtube.com/watch?v=JXPmI4YaOpM
https://www.youtube.com/watch?v=v5r32fH0onw


Understanding Facebook
https://www.youtube.com/watch?v=_f1iZkazGs0

4 steps to Social Media SEO Success 

Lee Odden

“Any good social media marketing effort needs to begin with some kind of Listening program.”

“…social media monitoring program (listening) should be implemented immediately.  Collecting social web data, organizing and managing it is essential for tapping into the conversations, influencers and real-time marketing opportunities…”

“Content is the glue that makes search engines work and content is a critical part of the social sharing experience within social media.”

“create …a Content Marketing Optimization Strategy.  Inventory content assets such as web pages, images, video, audio, rich media and file types such as HTML, PDF, MS Office docs, Structured Data Feeds and RSS to assess what can be promoted via social channels and be ranked in search results…”

“…socializing with other like-minded individuals as a personal experience can fold well with brand interactions…”

Buyer Personas…Research what your customers do on the social web.

Grow Networks…There is no substitute for participation when it comes to growing a network that can have a real effect on your ability to promote content that gets passed on and on and on.

Promote…Plan to develop a cycle of social interaction by reconciling the needs of buyer personas with business goals in your content marketing strategy.

“Measurement justifies objectives and it’s important to identify the right tools for monitoring real time and web analytics.”

“Leveraging monitoring and analytics to inform future content creation, keyword optimization and social promotion is essential for staying ahead of the competition and being effective at meeting customer needs.”