This week we had the opportunity to have our ads go live and to understand how conversion tracking can help us know if our ads are producing the results we desire. Due to the fact that I have a blog with multiple pages I have set up ads for each page and will be putting the conversion tracking on each page so as to be able to view how each campaign is doing. Although I just went live last night I am excited to see what the ads will do in regards to bringing more visitors to the site. I have enjoyed using the new tools we are learning about on my own personal site. Each time I am able to complete the addition of the tool to my site I feel more empowered. Although this site may not continue after this class (I hope it will) I am grateful for the things I have learned and know they will be of benefit to me in the future.
Information below is what I learned about this week.
Evaluate the Cost-effectiveness of your ads (Adwords Article)
Information below is what I learned about this week.
Evaluate the Cost-effectiveness of your ads (Adwords Article)
1.
Know your goals
Under charts use Campaigns tab to
track how many clicks your ad receives
Conversion tracking shows have many
clicks lead to sales
Increase ROI by using Google
Analytics to see which ads and pages are most profitable
2.
Relationship between cost and quality
Higher the Quality Score the lower the
price I pay for each click
Study Click through rate (CTR) and landing
page experience
3.
Track ROI
It my bids, not my budget that directly impact
my ROI
To determine profitability of a keyword use
these tools Conversion Tracking and Google Analytics
Measuring return on
investment (ROI)
One
way to define ROI is (Revenue - Cost of goods sold) / Cost of goods sold.
Let's say you have a product that
costs $100 to produce, and sells for $200. You sell 6 of these products as a
result of advertising them on AdWords. Your total sales are $1200, and your
AdWords costs are $200. Your ROI is ($1200-($600+$200))/($600+$200), or 50%.
Measuring sales and Conversions
Conversions occur when someone clicks on your ad and
performs a behavior on your website that you recognize as valuable.
Information obtained from conversion information
Number of conversions if you give the conversion a
value then on your report it will show how much you have earned from that
conversion
Conversion Rate shows how many clicks lead to a sale
or sign up this show what a customer does after they click on your ad this way
you know if your ads are getting customers to do what you want
See interact across devices show if they click on
your ad on a phone then purchase on a computer
Destination URLs
this shows which urls are achieving the most conversions
Video about setting up Conversion tracking on web pages
www.youtube.com/watch?v=OraE2UxdYtM
Code for setting up
Conversion Tracking (Books) Put this code on the page you wish to track between
the <body> code listed below
<body>
<!-- Google Code for books Conversion Page -->
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 963649922;
var google_conversion_language = "en";
var google_conversion_format = "2";
var google_conversion_color = "ffffff";
var google_conversion_label =
"Pv_NCLDB01cQgsPAywM";
var google_conversion_value = 1.00;
var google_conversion_currency = "USD";
var google_remarketing_only = false;
/* ]]> */
</script>
<script type="text/javascript"
src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;"
alt=""
src="//www.googleadservices.com/pagead/conversion/963649922/?value=1.00&currency_code=USD&label=Pv_NCLDB01cQgsPAywM&guid=ON&script=0"/>
</div>
</noscript>
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