I always find it interesting the tools that we are introduced to each week. It is interesting how much information that is gathered about individuals as they visit websites. As I learn the Google Analytics tool it is going to provide beneficial information that will help me create a better site. For example how long the stay on the site, their gender and age, which page keeps their attention the longest; knowing this information will allow me to enhance my site.
According to the Adword tutorials there are 7 things that will increase the quality score they are: create very specific ad groups, choose your keywords carefully, include keywords in your ad text, create simple enticing ads, use a strong call-to-action, test out multiple ads, and regularly review your campaign performance. For my ads I first have to get them up and running, then it will be important for me to regularly review how they are performing and finally I may have to be more creative and enticing in my ads to get the customers I am seeking.
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