Week 6

This week we worked on our Adword campaigns.  Due to the fact that my business is a blog I love the feature that allows me to have separate campaigns and direct URL's.  I have 5 topics that I want to blog about, with the separate campaign option I can get my ads out to five different potential readers.  They don't have to go to my Home page they can go directly to the page on the blog that they clicked on the ad for.  Someone who is wanting to read what I have written about gardening doesn't want to go to my page about Duolingo.  This option allows me to direct traffic which allows me control over who my ads will be focused on.  I learned from another student that it is suggested to have a daily budget of $10 to $15, I had set mine at $1.  I will do further research to know if I need to bump my budget up or not.  I just didn't want to burn through my credits to quickly. Because this is my first time using Adwords I was taking the conservative approach but that may not be in my best interest.  I am working toward setting up all the affiliates on each blog pages.  Blogs are a running page not static like webpages so I am unsure what that means for my affiliate links I may have to put them at the top or top-side to get visitors to click and purchase.  Just another thing to learn as I continue in this process.

Info Adwords

How keywords Work Reading/Video

1. Words used to match your ads with terms people are searching for.
2. Select high quality relevant keywords

Keywords tips
1. use 2 to 3 words not too specific not to broad
2. use negative keywords (words you don't want your ad to appear)
3. use keyword tools

How to build the best keyword list
1. think of your customers (who are you trying to reach)
2. select more general or specific keywords depending on your goal
3. group similar keywords into themes
4. pick the right # of keywords (Google suggests 5 to 20)

Add Negative Keywords to your Campaign

allows you to
1. prevent your ad from showing to people searching for or visiting websites about things you don't offer
2. show your ads to people who are more likely to click them
3. reduce cost by excluding keywords where you might be spending money but not getting a return.